Bob and I love Joules clothing. We both have their coats, their wellies and Bob has one of their snow suits. I would have one of these too if I could pull it off.
I love their outdoor wear but I always thought that their other clothing was a bit too sporty for us. (I can’t really pull off that look either.) 🙂
When Joules asked me to create a mood board of their clothing I enjoyed searching their site for things that Bob might like. Even online window shopping makes me smile! I was surprised at how many gorgeous items they had! I had been wrong about their sporty style! They have some lovely girls clothing and there were many gorgeous dresses that would be perfect for special occasions and holidays!
Here are my favourites for Bob. 
1. Outlet Girls Dress, Grey Damask. 2. Outlet Girls Woven Dress, Ruby Ducks. 3. Girls Headband, Chambray. 4. Constance Girls Woven Dress, Border Print. 5. Constance Girls Woven Dress, Cream Tea Print. 6. Girls Rose Brooch, Turquoise. 7. Croquet Girls Sleeveless Dress, Creme Floral Horse. 8. Jnr Girls Woven dress, Creme Meadow. 9. Girls Novelty Purse, Pink.
As there were so many lovely dresses for Bob I couldn’t resist having a look in the women’s section too. 🙂 Again I found many dresses that I would love! 
1. Abbey Womens Printed Jersey Dress, Navy Bloom. 2. LizWomen’s Dress, Indigo. 3. Salcombe Sunglasses, Navy stripe. 4. Naomi Womens Dress, Creme. 5. Alberta Womens Sleeveless Dress, Creme Botanic Print. 6. Regent Womens Brolly, her Majesty. 7. Marilyn Womens Jersey dress, Blue damask. 8. Mavis Womens Dropped Hem dress, Creme Spot. 9. Livvi Womens Sandal, Tan.
Joules isn’t just a sporty/outdoor clothing store. It has many lovely styles, perfect for any occasion. 
I may have to go and have a look, when my bank balance is looking a little healthier!